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3,000+ Apps Served Since 2013

The growth partner
for apps that can’t
afford to guess.

Trusted by world-class apps to win at distribution, monetization, and everything in between.

Request A Strategy Call

Trusted by world-class app teams

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What we do

Four pillars. Full-funnel growth.

We master distribution, monetization, lifecycle, and creative: every lever that compounds into lasting app growth.

Distribution 4 services
ASO
Rank higher and convert better through keyword strategy, metadata & screenshots
Apple Search Ads
High-intent installs at scale from users actively searching the App Store
Performance Marketing
Data-driven Meta & Google campaigns that lower CPI and scale fast
Web2App
Turn web traffic into high-converting app installs via optimised funnels
Monetization 3 services
Onboarding Optimization
Activate users faster and reduce early drop-off with smarter flows
A/B Testing (Paywall)
Test pricing, layout, and copy to find the paywall that converts best
UI/UX
Conversion-focused design that removes friction and guides users to upgrade
Lifecycle Marketing 2 services
Email Marketing
Onboarding sequences, win-back flows, and drip campaigns that grow LTV
Push Notifications
Personalised, timely pushes that re-engage users and reduce churn
Creative 4 services
Ad Creatives
High-converting video and static ad creatives built to perform across every channel
App Icon / Screenshots
Distinctive icons and thumb-stopping store visuals that drive taps and downloads
Onboarding Designs
Beautiful, conversion-focused onboarding screens that activate users from day one
UI/UX Design
Intuitive, polished interfaces designed to reduce friction and maximise retention
Not sure where to start?
We'll identify the bottlenecks and build a strategy for you..
Request A Strategy Call
Free Download

The App Growth
Playbook.

Everything we've learned from 3,000+ apps, distilled into one actionable guide on distribution and monetization. No fluff. No filler.

  • The exact ASO framework we use with enterprise clients
  • Paid UA strategies that lower CPI without sacrificing scale
  • Monetization models that compound revenue over time
  • 15 years of hard-won lessons from 3,000+ apps
Download Free Playbook
No email required · Instant access · 100% free
Steve Young — App Masters Playbook
Client love

Don't just take our word for it. Hear theirs.

App Masters was instrumental in getting massive awareness for Sortly. Their strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing.

Dhanush Balachandran
Dhanush Balachandran
Founder of Sortly

After rewatching your ASO videos, my downloads increased by 900%!

Sarah Boland
Sarah Boland
Founder of Life Lapse

After working with Steve, he helped take Unplug to a whole new level and helped us get an App of the Day feature from Apple.

Suze Yalof Schwartz
Suze Yalof Schwartz
Founder of Unplug Meditation

I went from 2 downloads a week to over 500 downloads a week just watching the App Masters YouTube channel!

Rylan Evans
Rylan Evans
Independent iOS Developer

After watching the App Masters Academy videos, the number of users, revenue, and subscribers just went up by tenfold.

Luke Memet
Luke Memet
Founder of TimeFinder

Steve knows his stuff. Every minute on our call brought exponential value.

Adrian Salamunovic
Adrian Salamunovic
Co-Founder of CanvasPop
Free strategy call · No commitment

Ready to grow?

We'll show you exactly what's holding your app back and what we'd do to fix it in a free 30-minute strategy call.

No long-term contracts 3,000+ apps grown 15 years of expertise iOS & Android